10 chatbot examples to boost your marketing strategy
Imagine a scenario where the interaction between bot and human feels like an actual conversation. Seven out of ten customers are not completing their purchase, and you are losing revenue. You can set them up to send reminders that have not completed their shopping process after a certain period of time, and thus cut down on abandoned carts. What if the products your customers ordered don’t meet their expectations? A blouse is too big, pants – too tight… In this case, again, they can turn to the chatbot and resolve the issue without any human interaction.
Additionally, in a survey, ±40% of U.S. consumers stated that they have used chatbots to engage with the retail industry. And as of 2020, ±54% of consumers had daily AI-enabled interactions with retail organizations. For example, simple “buy one get one free for the next two hours” offers can do wonders for your customer engagement. These types of sales offers will undoubtedly help you earn more revenue and convert as many users as possible through the online storefront.
Attitude: 24/7 support
Free from their most mundane tasks, they’ll be more motivated to handle those cases that need their expertise. A slowing economy, rising inflation, and financial turmoil are all giving industry insiders cause for concern. Always at the forefront of financial solutions, Bajaj Finserv introduced BLU, a multilingual Virtual Assistant, enhancing consumer support across multiple stages of the customer lifecycle. From addressing inquiries to facilitating requests for payslips and reimbursements, Zoe ensures that the company’s policies and procedures are transparent and accessible.
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ManyChat is one of the top chatbot companies building chatbots for Facebook Messenger and SMS. The product is geared towards driving sales, getting more leads and engaging with customers. On top of that, you can share your finds with friends and get votes on which products to buy. And if you are curious about the history of the second-oldest luxury brand in the world, the chatbot will provide you with some interesting insights. Naturally, the bot also provides the handoff to the Client Advisor option.
Haily is also a personal shopper, offering personalized product advice and answering questions related to fit, style or suitability. This depth it one of the best eCommerce chatbot use cases we’ve seen. The chatbot enables ample customer engagement and allows the business to collect customer data that they can use in subsequent interactions to customise recommendations. The chatbot is designed to be user-friendly and allows customers to interact in a very casual language, thus giving them a human-like experience. Dulux’s website is an example of how chatbots can be used to give customers a more personalised experience. The company provides an interactive quiz and a chat box function, which leads you through the paint selection process just like one would converse with an in-store sales advisor.
Ada is a chatbot created by Ada Health to help users diagnose their symptoms and offer treatment advice. With the Xfinity Assistant, users can describe whatever issue they’re having with their service, or simply ask a plain-language question, such as “How do I pay my bill? ” The chatbot can help with everything from service outages to a forgotten username or password.
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No surprise, chatbots are predicted to become the primary channel for customer service in 25% of all businesses by 2027. Adding a chatbot to your website can significantly improve your ability to service customers. That is a fact since chatbots are quickly becoming standard practice in different retail categories, and not having one could see you falling behind the competition. According to Hubspot, as of 2020, messaging apps had over 5 billion active monthly users.
Here are a few resources on checking your bot’s analytics from the other bot-building platforms mentioned in the last section (with the exception of Kik, which doesn’t offer their own bot analytics). You can begin collecting analytics on your bot by either using analytics tools offered in some of the bot-building platforms, or you can tie your bot to an outside bot analytics platform. Make sure you know your goals and your audience, and that you have a team to update the chatbot database whenever necessary. There aren’t universal learnings that can be applied to any chatbot project, but there are a few in the list that might be relevant to what you’re trying to achieve. Their virtual assistant is available in 5 of the 6 languages of their site, just excluding German. Automation is perfect for these cases, as it helps prevent frustration from the customers’ side while freeing time for agents to work on harder cases.
This is vital for enabling your retail chatbot to understand and interpret customer queries more accurately. In all, the bot creates a personalized experience for users, streamlines the sales process to increase purchases, and collects valuable data for H&M to use for higly relevant retargeting efforts. Chatbots typically ask users for their contact info during the conversation. This provides an opportunity for retailers to use the customers’ info to send users updates and notifications about new products, annual or seasonal sales, as well as branch openings and events.
The bot starts by asking whether a user is looking for a job or wants to ask a question. If they want to ask a question, they are presented with a list of pre-set ones, including what the company’s hiring process is, or what type of jobs they have open. If the person is looking for a job, the bot asks them for a resume or information on their background and interests. It will then either narrow down jobs that would be a good fit based on the person’s answer. In customer service, a considerable amount of time goes into answering repetitive questions. Throw in a couple of customer complaints, and it’s easy to see why customer service professionals are often overstressed and overworked.
Sprout’s Bot Builder provides a variety of pre-built bot templates that make the process even easier. Chatbots are common in the healthcare space and many brands use them to help patients and provide telemedicine services. Babylon Health uses AI-powered bot technology with Symptom Checker, which is available via the app and their website. KLM Royal Dutch Airlines is an excellent example of using chatbots in hospitality. KLM’s bots streamline their internal operations by providing fast, personalized customer care. River Island’s chatbot, RI-bot, is available on Messenger and Twitter Direct Message.
Most of our eCommerce customers saw these improvements in conversion and sales overnight, simply because the bot ensured that their customers weren’t being left unattended. When a customer came to their website to buy a product, they were able to reach out to them proactively and help guide the customer through the sales process. The bots also allowed them to generate, qualify and close leads during the off hours for the business (at night, or during lunch breaks).
- It’s a fine example of using a chatbot to create a personal online customer experience.
- Chatbot building companies are generally third-party companies that use AI tech to help businesses deploy their own chatbot across a platform.
- Combining your social listening tools with the insights your chatbot provides gives you an accurate snapshot of where you currently stand with your customers and the public.
- As per Chatbots Magazine, businesses can reduce customer service costs by up to 30% by implementing a conversational chatbot.
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